ETTEPLAN OYJ’S UPDATED STRATEGY: SMART WAY TO SMART PRODUCTS
Stock exchange release – Published: 23.11.2009 9:00:00
ETTEPLAN OYJ'S UPDATED STRATEGY: SMART WAY TO SMART PRODUCTS
Etteplan Oyj, a specialist in technical design and product information, has
updated its strategy. As a result of the updated strategy, for years 2010-2012,
Etteplan reorganises its operational and service principles.
Etteplan's clientele consists of global industrial companies that are leaders in
their fields. In the updated strategy, Etteplan aims to be the number one
partner in technical design and product information for its customers and offers
competence of the whole company more effectively to the use of the current and
new customers. To speed up the process, company is grouping its service offering
in a new way. Etteplan seeks competitive advantage in versatile cutting edge
competence of engineering design areas, ability to manage engineering processes
effectively and customer-oriented operational practice.
With the help of the updated strategy company aims to improve its current strong
market position and to ensure at least 10% annual organic growth. Good current
clientele creates a strong base for the growth.
Service areas
Etteplan serves its customers by providing technical design and product
information solutions for all phases of the life cycle of customers' products.
In the updated strategy, Etteplan's service offering is divided into two service
areas, which are described by the value promise: Smart way to smart products.
Operational services - Smart way
The aim of Operational services is to increase efficiency of customers'
technical design and product information as well as to release customer
organisation's resources to its own core business. Services are based on
Etteplan's long experience and customer references in developing and managing
design processes. Operational services include productized design and technical
product information outsourcing services, project deliveries and supply of
design capacity.
Expertise services - Smart products
Expertise services aim to improve competitiveness of customers' products' by
offering flexibly special technical competence that represents field's best
development and experience. Expertise services include energy efficient
solutions for machines and equipments, testing services, innovation and product
development services for medical technology equipment manufacturers, requirement
specifications and calculation services for machines and equipments, product
development services for aerospace and defence equipment industry, design of
embedded systems as well as services related to design and development of
industrial infrastructure.
Focus areas of strategy
Etteplan develops its operational practices, according to the updated strategy,
in three areas: customer-orientation, productization of service solutions and
operational excellence.
Etteplan has previously operated according to decentralized and localized
operational practices. The new operational practice supports the aim of
Etteplan's current and new customers to decrease the number of partners by
offering broader service packages. By utilizing its experience, competence and
strong market position Etteplan aims to be the number one partner in all areas
of machine and equipment design and technical product information.
During the autumn 2009, Etteplan has productized new service solutions.
Productization brings Etteplan's business a scalability advantage. The launch
and sale of the new service products is going to commence in the beginning of
year 2010. Productization and development work of services will be continued
during the strategy period.
By unifying its operational practices Etteplan aims to improve the operational
effectivity. Among others, integration of information and design systems brings
substantial savings. Company's investments to the increase global design
capacity and development of delivery model continue. Already a number of
customers utilize the flexibility and cost effectiveness brought by global
operational delivery model.
Growth
Strong clientele and new service solutions act as the source of Etteplan Oyj's
organic growth. In company acquisitions the aim, in the future, is to
concentrate on increasing competence capital and clientele.
Hollola, November 23, 2009
Etteplan Oyj
Group Communications
Additional information:
President and CEO Matti Hyytiäinen, tel. +358 400 710 968
DISTRIBUTION:
Nasdaq OMX Helsinki
Major media
www.etteplan.com
Etteplan is a specialist in industrial equipment engineering and technical
product information solutions and services. Our customers are global leaders in
their fields and operate in areas like the automotive, aerospace and defence
industries as well as the electricity generation and power transmission sectors,
and material flow management.
Etteplan has comprehensive competence in electronics and embedded systems
development, automation and electrical design, mechanical design and technical
product information solutions and services.
Etteplan's strength lies in its highly skilled employees who, being located near
to the customers, are able to develop close, long term business relationships.
We implement solutions globally according to customer needs.
In 2008, Etteplan had turnover of EUR 135.3 million. The company currently has
approximately 1,700 employees. Etteplan's shares are listed on NASDAQ OMX
Helsinki Ltd under the ETT1V ticker.
